Start by identifying your core set of target keywords

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links …

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Include options that omit things you might able to do without

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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What's the story about keyword stuffing

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. In many cases, the higher you are on page one the more traffic you …

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Things your competitors know about text links

Firstly it is important that you learn how to correctly value a keyword. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Amazing …

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Less is always better when it comes to bounce rates

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Constantly changing consumer behaviors and the …

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Search marketing implications related to inbound links

As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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SEO for Raw Traffic

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. In terms of …

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Consider how customers are visiting your site

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead …

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My thoughts on URLs

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Whether you run your business online or not …

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Education is the best legacy when it comes to analysis

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential …

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Understand about SEM

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it’s time for you to pay attention to it now. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure …

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Make link exchanges your centre of attention

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through …

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Here's what industry insiders think about bounce rates

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. There are many factors that influence search engine rank (how …

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Make a good use of doorway sites

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

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It’s about relevancy, and relevancy only

Finding authoritative sites that’ll link back to your pages can be difficult. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Optimization is the key to ensuring that search engines rank your website favorably …

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My thoughts on comment spam

Get people talking about your brand, and mentioning it on their website, or any website for that matte The more digestible your text is, the more people will read your articles. To prevent users from linking to one version of a URL and others linking to a different version (this …

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The best advice I've listened to about CTR

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The cloak-and-dagger element makes it a little more fun. Keep your site clean by continually monitoring Google Search Console (formally …

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The Cleanup process

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Self-educated. content, backlinks, and keywords. Use internal links with clear and informative anchor text.

Maybe landing pages will be …

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Link acquisition is an ongoing investment

Many growth hackers started out as developers. SEO will never be a one-size-fits-all exercise. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles …

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Learning about mobile search

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's …

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Can a techie truly understand blogs

Great content, however, is the backbone to your online marketing strategy. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. For SEO to be successful, it has to be carried out within the context of a unified, holistic and …

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Take care when dealing with analytics

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in …

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Fun with landing pages for now

Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. But if …

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Reasons why marketers love web portals

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Do you …

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Improve engagement to improve rankings

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. The 404 code is also important if you want to use tools that scan your …

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Enhancing Your Results

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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The worst advice I've heard about comment spam

This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites …

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Reasons why you cannot fully understand ROI

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Long tail keywords are specific search terms …

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A do-it-yourself guide to local search

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode …

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Take-in Originality

If you're anything like me, then you're looking to understand why certain things work the way they do. Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people …

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Things about anchor text you have to experience yourself

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The title tag gives information about …

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Go great or go home

Fine tuning on these parts will make you confident and successful going forward. According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. We can judge a site visually in as little as 50 milliseconds. And when performing a …

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Low hanging backlink fruit

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. Do you click on sites that are not on the …

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Hidden facts about keyword density

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Every time that Google introduces a new component in its …

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Start simple, but don't forget organic links

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Do not use paid links because this is against some search engines' policy and could …

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Evaluate Your Competition's Presence on Social Media

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. This makes it incredibly hard to attribute what is working …

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Make it sufficiently broad in terms of link bait

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of …

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The reason everyone loves page impressions

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Things to avoid when dealing with quality

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Useful tips from experts in hits

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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