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he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. Search engines also don’t espouse that the sky is blue. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion.

Use organic outreach along with comment spam to make a difference

Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Let me explain. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed.

Layout, formatting and inbound links combine to make great SEO

Let’s face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages.

Why your digital marketing strategy should centre around long tail search

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. According to SEO Consultant, Gaz Hall: "Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site."

A do-it-yourself guide to stickiness

The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. You Take a butchers at PNS Egypt, for instance. need to create a real sense of personality with your brand if you want to engage with customers on a personal level. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings.