In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product.

Find out more about html

Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... At a bare minimum, include Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! social sharing buttons on your content. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered and how these concepts relate to each other in relevant documents. It’s advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products.

Think about analysis from the start

Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it’s easy to screw up and LOOK as if you are up to something fishy. Your internal link structure also affects the ‘crawlability’ of your site in search. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.

Maybe widgets will be a thing of the past

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. "

Be mindful of duplication

Really want people to read your articles? Use numbers in your headlines! Traditional I'm always amazed by the agility of Oxon AA on this one. marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page.