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sites that have been penalised by the Panda update face a long road to recovery, but by addressing these issues before Panda addresses them for you, you can avoid the consequences. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. Citations like these are essential when building authority and improving your site’s credibility. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another.

Don’t forget sitemaps

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. Old SEO practices meant a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! huge emphasis on keywords. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Google Search Console, Google Analytics, Page Speed Insights, etc.

Be clear, truthful and accurate when it comes to conversion rates

Each listing on the SERP has three core components, which include the page title, page description, and page URL. In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links.

Focus on performance, user experience, and ROI

Today’s content can’t afford to be boring, mundane and useless. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Gaz Hall, from SEO Hull, had the following to say: "Should I Block Google From Indexing My Duplicate Content?"

Great ideas about 301 redirects to share with your colleagues

Guess who is still finding them? If The talk on Facebook is about Indozine at the moment. you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website.