They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly? In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank.

How can we better allocate our resources?

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) So what do you do? Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Another issue that a lot of sites face is an issue with taxonomy pages being indexed.

Consider metrics at the inception

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative.

Take a customer focused approach to link building

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Gaz Hall, an SEO Expert from the UK, said: "Beauty is important and usability is even more critical, however, neither will work for your revenue stream if no one comes to the website."

I bet you didn't know this about keyword stuffing

Learn which industry ranking factors are important to your business and how to improve your online rankings. Optimization The talk on Facebook is about New Media Now at the moment. is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Make sure you’re not just writing for the sake of making a piece of content longer, but don’t be afraid to write lengthy pieces if you feel it’s going to be useful to somebody. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.