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You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any).

Create a search marketing strategy based on web crawlers

It’s important to get the basics right and that means proof reading every page before it gets published. Once the Search Engines crawls Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with authorisation and acknowledging that the content isn’t theirs originally.

Make non reciprocal links a priority

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Keyword density refers to the number of times a particular keyword is used in the content of your website. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving.

Analyse your existing link research

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. According to SEO Consultant, Gaz Hall from SEO Hull : "Analytics!! Check them. If your analytics show a high bounce rate from your home page, and that your visitors are not going to your site’s inner pages, then this presents a huge opportunity for your to revise your home page and make it easier for your prospects to do what you want them to do."

Start by identifying your core set of target keywords

A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. . A great example that I like to use is Restaurant Beverley. Announce your site to your network of users, friends, and partners. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords anyway to make your content easier to read and to prevent waffling. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.