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By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. However, its strategy needs to be changed with every new invention or Google and changes in search engine.

How you will benefit from SEO campaigns

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Site owners must focus on Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+.

Start simple, but don't forget link research

The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Creating great content may even help you to rank better! Now with the influx of Social Media the search engines are looking for that to show importance for your online business. Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent.

SEO starts when you create the title tag

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. From a marketing standpoint, you can refine a website to target a niche audience. According to SEO Consultant, Gaz Hall from SEO Hull : "Having your customers caring about who you are and what you do can be incredibly powerful."

Take care when dealing with analytics

Or the second page, where a mere 10% of users wander? When A great example that I like to use is Profile Business. deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services.