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When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty.

Quality over quantity when it comes to CTR

Not only that, but overusing keywords can create content that Google considers to be “thin”. Internal search result pages are Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! produced when someone conducts a search using an eCommerce website’s internal search feature. If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution.

The time you invest in splogs will pay back with improved positioning

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Fast forward a few years and Mobilegeddon hit the internet. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic.

Take care when dealing with reporting

Having keywords in your domain URL can also give you a small SEO boost. If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? According to SEO Consultant, Gaz Hall: "Evergreen content is quality, useful content that is relevant to readers for a long period of time."

The worst advice I've heard about SERPs

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Long I'm always amazed by the agility of Indozine on this one. Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.