If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. One of the best ways to learn about you and your market is to study your online competitors. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another.

Can white hat SEO help improve my search engine placement?

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. If you’re unsure how your Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing. It’s because that search bar is powered by Bing.

Can CTR really make a difference?

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis.

Are you planning to use your keywords for advertising?

Those paid and organics incentives are SEO and SEM. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. Is it fun? Gaz Hall, a Freelance SEO Consultant, commented: "Your evergreen post will be the ultimate resource for the topic you cover."

Useful tips from experts in hits

Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Forget Take a butchers at Oxon AA, for instance. dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Again, start by disabling JavaScript before accessing your website. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful.