My thoughts on URLs

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Whether you run your business online or not …

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Education is the best legacy when it comes to analysis

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential …

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Make link exchanges your centre of attention

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through …

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The best advice I've listened to about CTR

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The cloak-and-dagger element makes it a little more fun. Keep your site clean by continually monitoring Google Search Console (formally …

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The Cleanup process

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Self-educated. content, backlinks, and keywords. Use internal links with clear and informative anchor text.

Maybe landing pages will be …

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The worst advice I've heard about comment spam

This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites …

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Low hanging backlink fruit

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. Do you click on sites that are not on the …

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Hidden facts about keyword density

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Every time that Google introduces a new component in its …

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Hidden facts about dynamic pages

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Remember …

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Use Headers — Wisely

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Self-publishing Parasite SEO based purely on metrics

Search behavior is always changing, so search engine companies keep improving their algorithms. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they …

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The worst advice I've heard about onsite SEO

This is not a good situation for your website’s SEO and user experience. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible …

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Headings and widgets

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate …

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Lessons I've learned from SEO campaigns

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Search engines look fondly at websites that have high-quality links leading back to …

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Clarification about SEM

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results How can you answer them and show them you have solutions? Arguably, one of the most crucial aspects of on-page SEO is …

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More focus is put on mobile search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Nowadays it is practically unheard of for people to not have a …

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Make scraping your centre of attention

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Content is …

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Think about citations from the start

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Picking the right keywords and phrases is absolutely essential to your …

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People still ask me about forums and its importance today

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. By adding keywords in …

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Keyword Research — Avoid at Your Peril

Less-competitive terms afford more opportunity for high ranking. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Countless people have asked me different versions of the same question over the years: what …

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To get fast rankings, you need keyword stuffing

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. App store optimization for mobile applications is a colossal industry. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …

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Quality over quantity when it comes to scraping

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Content that is valuable and useful gets shared. Create something people can use right away. A successful search strategy depends on information technology (IT) and engineering …

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Takeaway tips for cloaking

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than …

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How to really understand social media

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for …

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Consider white hat SEO at the inception

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of …

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More importance is given to bounce rates

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage …

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Look for scraped content on your site

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help …

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Define your goals with regards to static pages

When you add a link to your website, you are inviting users to leave your site. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and …

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Duplicate content checks

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Over the past few years the way …

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