What's the story about keyword stuffing

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. In many cases, the higher you are on page one the more traffic you …

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Less is always better when it comes to bounce rates

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Constantly changing consumer behaviors and the …

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My thoughts on comment spam

Get people talking about your brand, and mentioning it on their website, or any website for that matte The more digestible your text is, the more people will read your articles. To prevent users from linking to one version of a URL and others linking to a different version (this …

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Learning about mobile search

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's …

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Go great or go home

Fine tuning on these parts will make you confident and successful going forward. According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. We can judge a site visually in as little as 50 milliseconds. And when performing a …

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Make a good use of page rank

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Why SEM matters

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your …

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Things that make you love and hate content

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Be mindful of duplication

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. The web pages in …

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Improve engagement by utilising doorway sites

Google makes it really hard. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Users searching for your site on Google might not necessarily want to land on your homepage. All you need to do as …

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Unconventional knowledge about site submissions that you won't find in books

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors …

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Make a good use of webmaster tools

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. When optimizing sites for SEO …

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Less is always better when it comes to meta tags

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the …

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Combine responsive design and conversion rates for Supercharged SEO

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Increase visibility to …

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So lets talk about social media and its importance to digital marketing

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Google normally …

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One important aspect is analytics

We said earlier that you’d need local SEO landing pages for every physical presence you own. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Engage in guest blogging …

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Carve out time for concentrating on keyword research

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your …

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How do you make a Google friendly title?

Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It’s almost as if web …

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Quality Backlinking

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. A search engine results page (abbreviated …

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Self-publishing Parasite SEO

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Reaching an international audience is an opportunity that is now available to small and …

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Let's follow backlink best practise

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Clarification about citations

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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Top trends in anchor text to watch

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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I bet you didn't know this about keyword density

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which …

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Look into hiring a company to craft original content

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a …

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The back story of link building

Google makes it really hard. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Google Analytics provides a tool that shows the …

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Adjust your appearance in search by utilising javascript

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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Avoid all link directories that link to all kinds of websites

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Apparently, it seemed there is no such difference between …

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It’s about relevancy, and relevancy only

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. High authority links are great, but in my opinion, relevant links win the game every time. When most people think of link …

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Facts about SERPs that will make you think twice

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the …

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