Things your competitors know about text links

Firstly it is important that you learn how to correctly value a keyword. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Amazing …

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SEO for Raw Traffic

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. In terms of …

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Make a good use of doorway sites

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

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It’s about relevancy, and relevancy only

Finding authoritative sites that’ll link back to your pages can be difficult. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Optimization is the key to ensuring that search engines rank your website favorably …

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Reasons why marketers love web portals

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Do you …

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Enhancing Your Results

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Start simple, but don't forget organic links

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Do not use paid links because this is against some search engines' policy and could …

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Make it sufficiently broad in terms of link bait

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of …

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The reason everyone loves page impressions

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Useful tips from experts in hits

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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How to focus on web crawlers

Deception is never the basis of a sound business strategy. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your …

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Testing the waters with SEO

They want some hot tip that they think is a secret to search success. Every image included on a page using tags should be given an accurate description using alt attributes. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what …

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Search engine penalties are much rarer than people think

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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I bet you didn't know this about bounce rates

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Learning about search engine spiders

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest …

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A few words on RSS feeds

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Removing the duplicate content can have a very positive influence on the rankings of your pages. Thin content is essentially any content on your website that is not adding any value …

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How to learn about search queries in a few hours

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Whether you’ve just …

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Why does Google show featured snippets?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your competitors may …

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Less is always better when it comes to authority sites

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

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Tailor to shoppers, not search engines

Modern SEO, now, kind of has two major areas. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. When you are at the top of the …

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How to focus on ROI

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes …

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How to really understand webmaster tools

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Also, the landing page’s content is often limited, and you cannot write …

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Search marketing implications related to conversion rates

We should expect to see search within social start to matter more and more. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Some may think only about ranking in the SERP without even bothering about their users. Ensure the number of …

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Myths and misconceptions about mobile search

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. The key is to aim them at beginners and explain every single step for solving …

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The worst advice I've heard about SERPs

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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How to learn about mobile search in a few hours

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should …

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Facts about keywords that will make you think twice

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Website owners all want their content to be placed at the top of page one of search results. This is because very few website …

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We're searching in different ways

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Prefer information-rich pages over pages that lack content. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on …

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Things to avoid when dealing with reporting

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

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Losing Focus on link research

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Your content can target any audience, but if …

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Self-publishing Parasite SEO based purely on reporting

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an …

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Pay attention to indexed pages

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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How to focus on user generated content

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Brainstorming and Keyword Generating

To have a sound SEO system you must have a good SEO strategy in place. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO …

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Establish your position regarding rankings

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you …

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Fun with analytics for now

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Search marketing implications related to link research

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and …

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Utilize testimonials from customers

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting …

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I bet you didn't know this about keyword stuffing

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. We can’t …

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