Include options that omit things you might able to do without

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

more ...


Consider how customers are visiting your site

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead …

more ...

Understand about SEM

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it’s time for you to pay attention to it now. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure …

more ...

Here's what industry insiders think about bounce rates

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. There are many factors that influence search engine rank (how …

more ...

Can a techie truly understand blogs

Great content, however, is the backbone to your online marketing strategy. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. For SEO to be successful, it has to be carried out within the context of a unified, holistic and …

more ...

Fun with landing pages for now

Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. But if …

more ...

Improve engagement to improve rankings

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. The 404 code is also important if you want to use tools that scan your …

more ...

Reasons why you cannot fully understand ROI

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Long tail keywords are specific search terms …

more ...

A do-it-yourself guide to local search

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode …

more ...


Things about anchor text you have to experience yourself

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The title tag gives information about …

more ...

Clarification about web crawlers

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Be wary of promises to get you links from dozens or hundreds of …

more ...

Unlocking the mystery of SEO campaigns

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If you've improved the crawling and indexing of your site using Google Webmasters Tools …

more ...

Make text links a priority

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that …

more ...



The infamy behind anchor text

Many web pages prohibit access to online users if cookies are disabled. Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They …

more ...

Lessons I've learned from javascript

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. Web pages that are optimized for the organic listings of …

more ...

More focus is put on canonical URLs

If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. If you want to increase …

more ...

Update your search engine spiders on a regular basis

To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Based on your goals, you can …

more ...

Why Relevancy Matters in Building Real Links

What is SEO? Authority is created over time. It can't be rushed. Why would the fact that engines don’t officially acknowledge social media matter? You should see improvements in website traffic, a key indicator of progress for your keywords.

The back story of plugins

To learn more about 10x …

more ...

A do-it-yourself guide to ROI

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. It’s an unhealthy practice to decide for yourself what the data should be telling you. While there are lots of ways people can get …

more ...

Is the featured snippet bubble bursting?

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

more ...

Things you most likely didn't know about javascript

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research …

more ...

Make sure your SEO checklist includes SEO campaigns for best results

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Get contextual links to your …

more ...

Unconventional knowledge about conversion rates that you won't find in books

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Long tail keywords might not have the popularity or perceived importance of regular keywords …

more ...

Wait. Are analytics really that simple?

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Understanding both the capabilities and boundaries of search engines allows you …

more ...

Headings and organic links

Don’t forget that one source for information about keywords is your own web logs. Optimizing page titles for search is best done finding a balance between volume and intent. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

more ...

Intent

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. .The concept of searcher’s …

more ...

Disambiguation, and diversity are important when it comes to sitemaps

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

more ...

Improve engagement by utilising dynamic pages

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. While climbing the rankings on Google and …

more ...



Never underestimate the influence of meta tags

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones …

more ...


Here's what industry insiders think about gateway sites

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online …

more ...

Quick tips regarding RSS feeds

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. The easier it is to read your content, the more likely it is that your readers will share it. Maybe you hear of …

more ...

Understand about 301 redirects

A tool that is useful for keeping track of your character count is Nightbird. Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. SEO …

more ...


Lessons I've learned from citations

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Responsive design — or, in other words, a …

more ...


Random musings on long tail search

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. If you are new in the business then remember that the big …

more ...

Link internal pages in your content

One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. There are …

more ...

Are search volumes affected by anchor text

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use …

more ...

Google ranking factors can be affected by backlinks

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Your SEO strategy needs to be a continuous process. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen …

more ...


A do-it-yourself guide to stickiness

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. You wouldn’t want to put hours and hours of time into creating quality content for a keyword …

more ...