Search marketing implications related to inbound links

As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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Link acquisition is an ongoing investment

Many growth hackers started out as developers. SEO will never be a one-size-fits-all exercise. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles …

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Take care when dealing with analytics

By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in …

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Take-in Originality

If you're anything like me, then you're looking to understand why certain things work the way they do. Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people …

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Evaluate Your Competition's Presence on Social Media

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. This makes it incredibly hard to attribute what is working …

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Things to avoid when dealing with quality

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Is this the end of organic links as we know it?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will …

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Advantages of plugins and how you can take advantage of this

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting …

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The steps needed for putting web portals into action

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Search engines are more likely to give your website a good rating if you are popular amongst users …

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Analyse your existing anchor text

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search …

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Lessons I've learned from link research

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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The more often you post quality content, the better your SEO

So, most SEOs are self-taught. The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). When you run the same query …

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Takeaway tips for search engine spiders

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Additionally they also usually have …

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Unique content signifies quality

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Websites that have hundreds of pages indexed by Google will always have …

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The death of bounce rates

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Remember, there is …

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Less is always better when it comes to link building

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

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The hidden agenda behind landing pages

It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Browse through your website and remember to note web pages that have restricted access. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn …

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Its all about metrics

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a …

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Hidden facts about user generated content

There’s a difference between knowing your data and suffering from “analysis paralysis” (i.e., the obsession with data to the point it is ineffective to attain positive business results). Among other things, Google uses the link texts to analyze these backlinks. Google plus is still pretty new but the …

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Take care when dealing with bread crumbs

Thin content is a phrase used to describe websites that lack valuable information for visitors. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating …

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Top trends in social media to watch

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary …

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Increase Organic Traffic by the manipulation of organic links

The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined …

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How to survive your first encounter with dynamic pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may …

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Invest in static pages

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on …

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The mysterious world of forums

Competitor analysis is a lot easier when you have the right tools. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content …

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Unlocking the mystery of SERPs

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. How would you make that search engine understand your photograph of the best pen in the world? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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Losing Focus on RSS feeds

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it …

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More importance is given to gateway sites

If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google. Some pages can be short, but make sure the overall ratio …

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Start simple, but don't forget hits

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things …

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Quality over quantity when it comes to static pages

Search engines also don’t espouse that the sky is blue. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the …

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Make a good use of hits

It can be in the comments what is finally implicitly integrated well into the content also. It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses …

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