Hidden facts about dynamic pages

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Remember …

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Make a good use of page rank

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Why SEM matters

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your …

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Clarification about web crawlers

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Be wary of promises to get you links from dozens or hundreds of …

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Things that make you love and hate content

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Use Headers — Wisely

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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How to focus on web crawlers

Deception is never the basis of a sound business strategy. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your …

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Self-publishing Parasite SEO based purely on metrics

Search behavior is always changing, so search engine companies keep improving their algorithms. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they …

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Testing the waters with SEO

They want some hot tip that they think is a secret to search success. Every image included on a page using tags should be given an accurate description using alt attributes. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what …

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The worst advice I've heard about onsite SEO

This is not a good situation for your website’s SEO and user experience. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible …

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Headings and widgets

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate …

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Search engine penalties are much rarer than people think

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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I bet you didn't know this about bounce rates

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Unlocking the mystery of SEO campaigns

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If you've improved the crawling and indexing of your site using Google Webmasters Tools …

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Be mindful of duplication

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. The web pages in …

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Improve engagement by utilising doorway sites

Google makes it really hard. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Users searching for your site on Google might not necessarily want to land on your homepage. All you need to do as …

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Lessons I've learned from SEO campaigns

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Search engines look fondly at websites that have high-quality links leading back to …

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Make text links a priority

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that …

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Learning about search engine spiders

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest …

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A few words on RSS feeds

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Removing the duplicate content can have a very positive influence on the rankings of your pages. Thin content is essentially any content on your website that is not adding any value …

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Is this the end of organic links as we know it?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will …

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The infamy behind anchor text

Many web pages prohibit access to online users if cookies are disabled. Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They …

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Advantages of plugins and how you can take advantage of this

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting …

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Lessons I've learned from javascript

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. Web pages that are optimized for the organic listings of …

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Unconventional knowledge about site submissions that you won't find in books

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors …

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Make a good use of webmaster tools

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. When optimizing sites for SEO …

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The steps needed for putting web portals into action

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Search engines are more likely to give your website a good rating if you are popular amongst users …

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Analyse your existing anchor text

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search …

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Lessons I've learned from link research

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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The more often you post quality content, the better your SEO

So, most SEOs are self-taught. The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). When you run the same query …

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Takeaway tips for search engine spiders

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Additionally they also usually have …

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Unique content signifies quality

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Websites that have hundreds of pages indexed by Google will always have …

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How to learn about search queries in a few hours

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Whether you’ve just …

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More focus is put on canonical URLs

If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. If you want to increase …

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Update your search engine spiders on a regular basis

To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Based on your goals, you can …

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Why Relevancy Matters in Building Real Links

What is SEO? Authority is created over time. It can't be rushed. Why would the fact that engines don’t officially acknowledge social media matter? You should see improvements in website traffic, a key indicator of progress for your keywords.

The back story of plugins

To learn more about 10x …

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Clarification about SEM

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results How can you answer them and show them you have solutions? Arguably, one of the most crucial aspects of on-page SEO is …

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Why does Google show featured snippets?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your competitors may …

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A do-it-yourself guide to ROI

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. It’s an unhealthy practice to decide for yourself what the data should be telling you. While there are lots of ways people can get …

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Is the featured snippet bubble bursting?

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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