More focus is put on mobile search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Nowadays it is practically unheard of for people to not have a …

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Tailor to shoppers, not search engines

Modern SEO, now, kind of has two major areas. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. When you are at the top of the …

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Make scraping your centre of attention

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Content is …

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Things you most likely didn't know about javascript

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research …

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Make sure your SEO checklist includes SEO campaigns for best results

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Get contextual links to your …

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Unconventional knowledge about conversion rates that you won't find in books

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Long tail keywords might not have the popularity or perceived importance of regular keywords …

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Less is always better when it comes to meta tags

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the …

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The death of bounce rates

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Remember, there is …

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Think about citations from the start

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Picking the right keywords and phrases is absolutely essential to your …

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Wait. Are analytics really that simple?

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Understanding both the capabilities and boundaries of search engines allows you …

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Headings and organic links

Don’t forget that one source for information about keywords is your own web logs. Optimizing page titles for search is best done finding a balance between volume and intent. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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How to focus on ROI

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes …

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Less is always better when it comes to link building

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

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People still ask me about forums and its importance today

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. By adding keywords in …

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How to really understand webmaster tools

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Also, the landing page’s content is often limited, and you cannot write …

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The hidden agenda behind landing pages

It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Browse through your website and remember to note web pages that have restricted access. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn …

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Intent

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. .The concept of searcher’s …

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Keyword Research — Avoid at Your Peril

Less-competitive terms afford more opportunity for high ranking. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Countless people have asked me different versions of the same question over the years: what …

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To get fast rankings, you need keyword stuffing

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. App store optimization for mobile applications is a colossal industry. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …

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Combine responsive design and conversion rates for Supercharged SEO

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Increase visibility to …

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Disambiguation, and diversity are important when it comes to sitemaps

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Improve engagement by utilising dynamic pages

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. While climbing the rankings on Google and …

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Search marketing implications related to conversion rates

We should expect to see search within social start to matter more and more. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Some may think only about ranking in the SERP without even bothering about their users. Ensure the number of …

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So lets talk about social media and its importance to digital marketing

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Google normally …

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Myths and misconceptions about mobile search

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. The key is to aim them at beginners and explain every single step for solving …

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One important aspect is analytics

We said earlier that you’d need local SEO landing pages for every physical presence you own. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Engage in guest blogging …

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The worst advice I've heard about SERPs

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Carve out time for concentrating on keyword research

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your …

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How do you make a Google friendly title?

Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It’s almost as if web …

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Quality Backlinking

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. A search engine results page (abbreviated …

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How to learn about mobile search in a few hours

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should …

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Self-publishing Parasite SEO

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Reaching an international audience is an opportunity that is now available to small and …

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Let's follow backlink best practise

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Its all about metrics

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a …

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Never underestimate the influence of meta tags

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones …

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Hidden facts about user generated content

There’s a difference between knowing your data and suffering from “analysis paralysis” (i.e., the obsession with data to the point it is ineffective to attain positive business results). Among other things, Google uses the link texts to analyze these backlinks. Google plus is still pretty new but the …

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Clarification about citations

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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Here's what industry insiders think about gateway sites

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online …

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Quick tips regarding RSS feeds

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. The easier it is to read your content, the more likely it is that your readers will share it. Maybe you hear of …

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