Quick tips regarding RSS feeds

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. The easier it is to read your content, the more likely it is that your readers will share it. Maybe you hear of …

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Quality over quantity when it comes to scraping

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Content that is valuable and useful gets shared. Create something people can use right away. A successful search strategy depends on information technology (IT) and engineering …

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Top trends in anchor text to watch

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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Facts about keywords that will make you think twice

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Website owners all want their content to be placed at the top of page one of search results. This is because very few website …

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Take care when dealing with bread crumbs

Thin content is a phrase used to describe websites that lack valuable information for visitors. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating …

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Takeaway tips for cloaking

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than …

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I bet you didn't know this about keyword density

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which …

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Understand about 301 redirects

A tool that is useful for keeping track of your character count is Nightbird. Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. SEO …

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We're searching in different ways

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Prefer information-rich pages over pages that lack content. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on …

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Lessons I've learned from citations

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Responsive design — or, in other words, a …

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How to really understand social media

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for …

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Top trends in social media to watch

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary …

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Increase Organic Traffic by the manipulation of organic links

The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined …

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How to survive your first encounter with dynamic pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may …

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Things to avoid when dealing with reporting

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

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Look into hiring a company to craft original content

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a …

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Losing Focus on link research

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Your content can target any audience, but if …

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Random musings on long tail search

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. If you are new in the business then remember that the big …

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Invest in static pages

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on …

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Self-publishing Parasite SEO based purely on reporting

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an …

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Consider white hat SEO at the inception

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of …

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More importance is given to bounce rates

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Remember that an SEO agency is there to make your website appear as trustworthy and reliable as possible, which can only encourage …

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Link internal pages in your content

One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. There are …

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Pay attention to indexed pages

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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The back story of link building

Google makes it really hard. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Google Analytics provides a tool that shows the …

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Adjust your appearance in search by utilising javascript

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t …

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The mysterious world of forums

Competitor analysis is a lot easier when you have the right tools. Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content …

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Are search volumes affected by anchor text

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use …

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Unlocking the mystery of SERPs

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. How would you make that search engine understand your photograph of the best pen in the world? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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How to focus on user generated content

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Losing Focus on RSS feeds

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it …

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More importance is given to gateway sites

If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google. Some pages can be short, but make sure the overall ratio …

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Brainstorming and Keyword Generating

To have a sound SEO system you must have a good SEO strategy in place. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO …

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Google ranking factors can be affected by backlinks

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Your SEO strategy needs to be a continuous process. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen …

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Establish your position regarding rankings

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you …

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Fun with analytics for now

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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Look for scraped content on your site

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help …

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Search marketing implications related to link research

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and …

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