Start simple, but don't forget hits

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things …

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Avoid all link directories that link to all kinds of websites

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Apparently, it seemed there is no such difference between …

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It’s about relevancy, and relevancy only

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. High authority links are great, but in my opinion, relevant links win the game every time. When most people think of link …

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A do-it-yourself guide to stickiness

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. You wouldn’t want to put hours and hours of time into creating quality content for a keyword …

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Quality over quantity when it comes to static pages

Search engines also don’t espouse that the sky is blue. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the …

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Utilize testimonials from customers

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting …

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I bet you didn't know this about keyword stuffing

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. We can’t …

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Define your goals with regards to static pages

When you add a link to your website, you are inviting users to leave your site. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and …

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Duplicate content checks

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Over the past few years the way …

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Facts about SERPs that will make you think twice

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the …

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Make a good use of hits

It can be in the comments what is finally implicitly integrated well into the content also. It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses …

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The benefits of javascript to your search marketing strategy

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Master basic copywriting principles to write content that sells. Many growth hackers started out as developers …

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The worst advice I've heard about anchor text

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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