Things your competitors know about text links

Firstly it is important that you learn how to correctly value a keyword. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Amazing …

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Search marketing implications related to inbound links

As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. When creating new content ask yourself: what the goal of that content is? What information do you need to …

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The worst advice I've heard about comment spam

This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites …

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The worst advice I've heard about onsite SEO

This is not a good situation for your website’s SEO and user experience. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible …

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Unlocking the mystery of SEO campaigns

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. If you've improved the crawling and indexing of your site using Google Webmasters Tools …

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Less is always better when it comes to authority sites

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

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Make sure your SEO checklist includes SEO campaigns for best results

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Get contextual links to your …

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Think about citations from the start

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Picking the right keywords and phrases is absolutely essential to your …

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The hidden agenda behind landing pages

It is also in your best interest to understand that Google wants to present the best and most useful answers to users. Browse through your website and remember to note web pages that have restricted access. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn …

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Myths and misconceptions about mobile search

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. The key is to aim them at beginners and explain every single step for solving …

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How do you make a Google friendly title?

Recent research has shown that the power of a top ranking is even more extreme than the 84% statistic suggests. Apparently, the nearer to the number one position your business gets, the greater the chances that you will actually convert your visitors to sales. It’s almost as if web …

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How to learn about mobile search in a few hours

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should …

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Self-publishing Parasite SEO

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Reaching an international audience is an opportunity that is now available to small and …

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Its all about metrics

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a …

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Clarification about citations

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points …

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Fun with analytics for now

Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such …

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