Include options that omit things you might able to do without

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Reasons why you cannot fully understand ROI

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Long tail keywords are specific search terms …

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Start simple, but don't forget organic links

Google regularly refreshes its search engine algorithms. These are called “Google updates.” These updates improve search results by gradually optimizing the specifications for website quality and relevance. At the same time, they counter web spam. Do not use paid links because this is against some search engines' policy and could …

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Useful tips from experts in hits

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO …

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Why SEM matters

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your …

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Use Headers — Wisely

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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I bet you didn't know this about bounce rates

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Be mindful of duplication

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. The web pages in …

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Make text links a priority

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that …

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The infamy behind anchor text

Many web pages prohibit access to online users if cookies are disabled. Ensuring that users can find your site continuously means gaining long term customers. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They …

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Carve out time for concentrating on keyword research

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your …

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Lessons I've learned from citations

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales. Responsive design — or, in other words, a …

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The back story of link building

Google makes it really hard. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Google Analytics provides a tool that shows the …

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Unlocking the mystery of SERPs

A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. How would you make that search engine understand your photograph of the best pen in the world? Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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I bet you didn't know this about keyword stuffing

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. We can’t …

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The worst advice I've heard about anchor text

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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