Understand about SEM

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it’s time for you to pay attention to it now. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure …

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Can a techie truly understand blogs

Great content, however, is the backbone to your online marketing strategy. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. For SEO to be successful, it has to be carried out within the context of a unified, holistic and …

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Take-in Originality

If you're anything like me, then you're looking to understand why certain things work the way they do. Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people …

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Evaluate Your Competition's Presence on Social Media

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. This makes it incredibly hard to attribute what is working …

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Things that make you love and hate content

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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How to focus on web crawlers

Deception is never the basis of a sound business strategy. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your …

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Lessons I've learned from javascript

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. Web pages that are optimized for the organic listings of …

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Unconventional knowledge about site submissions that you won't find in books

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors …

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Analyse your existing anchor text

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search …

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Update your search engine spiders on a regular basis

To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Based on your goals, you can …

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Is the featured snippet bubble bursting?

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Make scraping your centre of attention

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Content is …

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Less is always better when it comes to meta tags

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the …

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Search marketing implications related to conversion rates

We should expect to see search within social start to matter more and more. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Some may think only about ranking in the SERP without even bothering about their users. Ensure the number of …

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We're searching in different ways

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Prefer information-rich pages over pages that lack content. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on …

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Losing Focus on link research

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Your content can target any audience, but if …

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Are search volumes affected by anchor text

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use …

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More importance is given to gateway sites

If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google. Some pages can be short, but make sure the overall ratio …

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Brainstorming and Keyword Generating

To have a sound SEO system you must have a good SEO strategy in place. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO …

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Google ranking factors can be affected by backlinks

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Your SEO strategy needs to be a continuous process. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen …

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