Make a good use of doorway sites

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should …

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Low hanging backlink fruit

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. Do you click on sites that are not on the …

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Improve engagement by utilising doorway sites

Google makes it really hard. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Users searching for your site on Google might not necessarily want to land on your homepage. All you need to do as …

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Less is always better when it comes to link building

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

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The worst advice I've heard about SERPs

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Quick tips regarding RSS feeds

Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. The easier it is to read your content, the more likely it is that your readers will share it. Maybe you hear of …

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Take care when dealing with bread crumbs

Thin content is a phrase used to describe websites that lack valuable information for visitors. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating …

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Top trends in social media to watch

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary …

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How to survive your first encounter with dynamic pages

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may …

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Random musings on long tail search

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. If you are new in the business then remember that the big …

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Invest in static pages

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on …

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Define your goals with regards to static pages

When you add a link to your website, you are inviting users to leave your site. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and …

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