SEO for Raw Traffic

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. In terms of …

more ...


Improve engagement to improve rankings

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. The 404 code is also important if you want to use tools that scan your …

more ...

The reason everyone loves page impressions

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

more ...


Self-publishing Parasite SEO based purely on metrics

Search behavior is always changing, so search engine companies keep improving their algorithms. If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they …

more ...

Headings and widgets

Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate …

more ...

Advantages of plugins and how you can take advantage of this

Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting …

more ...

Things you most likely didn't know about javascript

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research …

more ...

The death of bounce rates

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Remember, there is …

more ...

Keyword Research — Avoid at Your Peril

Less-competitive terms afford more opportunity for high ranking. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Countless people have asked me different versions of the same question over the years: what …

more ...

To get fast rankings, you need keyword stuffing

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. App store optimization for mobile applications is a colossal industry. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly …

more ...

Improve engagement by utilising dynamic pages

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. While climbing the rankings on Google and …

more ...

One important aspect is analytics

We said earlier that you’d need local SEO landing pages for every physical presence you own. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Engage in guest blogging …

more ...

Here's what industry insiders think about gateway sites

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online …

more ...

Search marketing implications related to link research

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and …

more ...

A do-it-yourself guide to stickiness

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. You wouldn’t want to put hours and hours of time into creating quality content for a keyword …

more ...

Utilize testimonials from customers

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting …

more ...

Facts about SERPs that will make you think twice

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the …

more ...