Consider how customers are visiting your site

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead …

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It’s about relevancy, and relevancy only

Finding authoritative sites that’ll link back to your pages can be difficult. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Optimization is the key to ensuring that search engines rank your website favorably …

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My thoughts on comment spam

Get people talking about your brand, and mentioning it on their website, or any website for that matte The more digestible your text is, the more people will read your articles. To prevent users from linking to one version of a URL and others linking to a different version (this …

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The Cleanup process

Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Self-educated. content, backlinks, and keywords. Use internal links with clear and informative anchor text.

Maybe landing pages will be …

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A do-it-yourself guide to local search

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode …

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Search engine penalties are much rarer than people think

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Learning about search engine spiders

Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest …

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More focus is put on mobile search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Nowadays it is practically unheard of for people to not have a …

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Facts about keywords that will make you think twice

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Website owners all want their content to be placed at the top of page one of search results. This is because very few website …

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Understand about 301 redirects

A tool that is useful for keeping track of your character count is Nightbird. Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. SEO …

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Link internal pages in your content

One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. There are …

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Avoid all link directories that link to all kinds of websites

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Apparently, it seemed there is no such difference between …

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Make a good use of hits

It can be in the comments what is finally implicitly integrated well into the content also. It acts as a deterrent to goal funnels and providing information, impedes crawl budget, inflates internal link counts, and ultimately causes noise to a search engine.There are many ways in which online businesses …

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