Less is always better when it comes to bounce rates

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Constantly changing consumer behaviors and the …

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Here's what industry insiders think about bounce rates

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. There are many factors that influence search engine rank (how …

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The best advice I've listened to about CTR

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The cloak-and-dagger element makes it a little more fun. Keep your site clean by continually monitoring Google Search Console (formally …

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Link acquisition is an ongoing investment

Many growth hackers started out as developers. SEO will never be a one-size-fits-all exercise. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles …

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Learning about mobile search

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's …

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Enhancing Your Results

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Hidden facts about keyword density

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Every time that Google introduces a new component in its …

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Things to avoid when dealing with quality

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Lessons I've learned from SEO campaigns

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Search engines look fondly at websites that have high-quality links leading back to …

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People still ask me about forums and its importance today

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. By adding keywords in …

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Quality Backlinking

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. A search engine results page (abbreviated …

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Let's follow backlink best practise

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Takeaway tips for cloaking

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than …

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How to really understand social media

If you’re not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for …

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Losing Focus on RSS feeds

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it …

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