Start by identifying your core set of target keywords

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links …

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My thoughts on URLs

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Whether you run your business online or not …

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A few words on RSS feeds

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Removing the duplicate content can have a very positive influence on the rankings of your pages. Thin content is essentially any content on your website that is not adding any value …

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The more often you post quality content, the better your SEO

So, most SEOs are self-taught. The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). When you run the same query …

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Takeaway tips for search engine spiders

Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. Additionally they also usually have …

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A do-it-yourself guide to ROI

If you’re trying to build credibility, then make the effort to cite the information you’re referencing and link out if it makes sense. It’s an unhealthy practice to decide for yourself what the data should be telling you. While there are lots of ways people can get …

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Disambiguation, and diversity are important when it comes to sitemaps

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Top trends in anchor text to watch

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site …

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I bet you didn't know this about keyword density

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which …

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Pay attention to indexed pages

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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It’s about relevancy, and relevancy only

As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. High authority links are great, but in my opinion, relevant links win the game every time. When most people think of link …

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Quality over quantity when it comes to static pages

Search engines also don’t espouse that the sky is blue. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the …

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