Reasons why marketers love web portals

SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Do you …

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Things about anchor text you have to experience yourself

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The title tag gives information about …

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Go great or go home

Fine tuning on these parts will make you confident and successful going forward. According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. We can judge a site visually in as little as 50 milliseconds. And when performing a …

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Is this the end of organic links as we know it?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will …

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More focus is put on canonical URLs

If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. If you want to increase …

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Why Relevancy Matters in Building Real Links

What is SEO? Authority is created over time. It can't be rushed. Why would the fact that engines don’t officially acknowledge social media matter? You should see improvements in website traffic, a key indicator of progress for your keywords.

The back story of plugins

To learn more about 10x …

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Why does Google show featured snippets?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Your competitors may …

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Unconventional knowledge about conversion rates that you won't find in books

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Long tail keywords might not have the popularity or perceived importance of regular keywords …

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Intent

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. .The concept of searcher’s …

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So lets talk about social media and its importance to digital marketing

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Google normally …

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Look for scraped content on your site

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help …

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Start simple, but don't forget hits

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things …

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Duplicate content checks

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Over the past few years the way …

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