Education is the best legacy when it comes to analysis

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential …

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Make it sufficiently broad in terms of link bait

Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of …

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Clarification about web crawlers

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Be wary of promises to get you links from dozens or hundreds of …

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Testing the waters with SEO

They want some hot tip that they think is a secret to search success. Every image included on a page using tags should be given an accurate description using alt attributes. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what …

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Lessons I've learned from link research

There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only …

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Unique content signifies quality

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. Websites that have hundreds of pages indexed by Google will always have …

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Clarification about SEM

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results How can you answer them and show them you have solutions? Arguably, one of the most crucial aspects of on-page SEO is …

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Wait. Are analytics really that simple?

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Understanding both the capabilities and boundaries of search engines allows you …

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Headings and organic links

Don’t forget that one source for information about keywords is your own web logs. Optimizing page titles for search is best done finding a balance between volume and intent. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social …

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Quality over quantity when it comes to scraping

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. Content that is valuable and useful gets shared. Create something people can use right away. A successful search strategy depends on information technology (IT) and engineering …

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Establish your position regarding rankings

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you …

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The benefits of javascript to your search marketing strategy

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Master basic copywriting principles to write content that sells. Many growth hackers started out as developers …

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